I’m a Norwegian musician and writer with an MSc in Economics. I pursue stories and ideas on YouTube, pushing back on an algorithmic culture that favors shortcuts over meaning.

Outside of my creative projects, I've also co-founded one of Scandinavia’s leading hospitality companies. I’ve always loved to make things, whether it’s music, stories, or business ventures.

At the core of my work is a fascination with incentives and how the attention economy is reshaping culture.